I fill in the blanks
Give me a blank page and I’ll fill it with great ideas to make your company grow
I’m in the business of increasing your business.
My experienced and friendly professional attitude is here to take care of your company’s every need.
From brand identity to web design; advertising to email marketing; package to information design; UX/UI to graphic design; digital to direct marketing.
In any economy, marketing strategies that yield positive results are vital to an organization’s survival
I have worked in the creative, digital, and direct marketing fields for more than a decade. I have worn several hats throughout my career, thus gaining the experience and skills to develop sound solutions in various areas. I can take your projects from thumbnails to final printed deliverables, from marketing strategy to execution of successful marketing plans, or from creative briefs to web designs that bring real results. I am a true problem solver who welcomes challenges and enjoys collaboration.
The breadth of my expertise covers a wide area of responsibilities. I am a hard-working, ambitious leader, a cohesive team player, and a motivator. I have been recognized for team-building, creative problem-solving, and a high degree of design and marketing expertise.
Select Work
“Customers experience your brand at specific touchpoints,
so choosing what those touchpoints are, and influencing what happens there,
is important work.”
— Marty Neumeier
Web design / UX / UI / CRO
Before you start that web page or a creative brief. There is the task of research: including competitive analysis, surveys, reviewing web and performance analytics, customer service calls and the buying process, what process worked, and pain points. Finally, learn from your existing customers and potential customers who visit your company. Why the research? Building a website without data is relying on personal assumptions.
Most creative briefs have the following chapters:
Content
Personas
Timelines
Web team roles
Target audience
Client expectations
System requirements
Customer Journey Map
Determining success metric
Before starting to code, get the approval of the following schematics:
Architecture Diagram
Wireframe
Prototype - Comprehensive
These initial steps are important because code changes require more time and cost.
Case Study: Intranet reforms that result in fewer help desk tickets and service calls (UX Design).
Digital marketing
I have been in the digital marketing industry for many years, from retargeting marketing to email marketing. My experience includes designing emails from wireframe, prototype to HTML, plus setting up the marketing automation app for a new campaign. Another is my experience in web analytics, which includes insightful reports and recommendations.
Brand and marketing collateral
Over the years, I have designed, art directed and managed dozens of marketing collaterals for both web and print. From brochures, research reports to packaging. My experience includes working with direct reports and executives. I have given dozens of presentations, from analytics to existing projects.
Articles
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