Client: Virage Performance Boats

Market: Manufacturing/Sales

Brand: Powerful High-Performance Boats

Side note: I Developed the company's brand image: Virage's trademark (the 'V' shape is the image of a boat cutting across the water), plus all stationery, sales materials and magazine ads.

Virage is a French word, the term used in the Tour de France, meaning; A switchback or hairpin turn on a mountain road. (There are 21 of them on the Alpe d’Huez.)