I always refer to this except article from Jeffrey Veen's interview with Digital Web Magazine to my graphic and Web designer friends, especially when certain situations arises at their company that deals with too much check and balances and no action, read for yourself and let me know.
Digital Web: So what are some of the best things happening for Web designers right now?
Jeffrey Veen: There are a couple of things. First, the Web team is becoming a department in its own right now in many organizations. For a long time, for a lot of companies, the Web lived in marketing or worse: IT. That meant that those traditional departments would influence the thinking behind much of what was happening on those websites. In the case of marketing, many websites became “messages" that had to be “communicated" to “customers" rather than conversations and interactions. Likewise, with IT departments, content-rich websites were treated like software development projects. Find a misspelled word? Open a ticket in the bug tracker under the category “content defect" and we’ll put it in the queue. What kind of editorial process is that?
So today, many companies are realizing that the Web is their primary connection to their constituents, and, as a result, they are creating Web departments made up of multidisciplinary teams that report up to the executive team. In fact, I don’t think it will be long before we see more progressive companies creating CXO positions—Chief Experience Officers.
Also, specialization is creeping into our industry and that’s a great thing. We’re seeing Web design split into disciplines like interaction design, information architecture, usability, visual design, front-end coders, and more. Even information architecture is subdividing into content strategists, taxonomists, and others. I think we can safely say that there is no such thing as a "Webmaster" anymore.