Effective Headlines part two

Thirty-five proven formulas for writing headlines and direct mail teasers

1. Begin your headline with the word "Introducing"
2. Begin your headline with the word "Announcing"
3. Use words that have an announcement quality
4. Begin your headline with the word "New"
5. Begin your headline with the word "Now"
6. Begin your headline with the word "At last"
7. Put a date into your headline
8. Write your headline in news style
9. Feature the price in your headline
10. Feature reduced price
11. Feature a special merchandising
12. Feature an easy payment plan
13. Feature a free offer
14. Offer information of value
15. Tell a story
16. Begin your headline with the words:
• "How to"
• "How"
• "Why"
• "Which"
• "Who else"
• "Wanted"
• "This"
• "Because"
• "If"
• "Advice"
17. Use a testimonial-style headline
18. Offer the reader a test
19. Use a one-word headline
20. Use a two-word headline
21. Use a three-word headline
22. Warn the reader to delay buying
23. Let the advertiser speak directly to the reader
24. Address your headline to a specific person or group
25. Have your headline ask a question
26. Offer benefits through facts and figures
27. Have your headline ask a question