Homepage Usability: 50 websites Deconstructed
Homepages are the most valuable real estate in the world. Millions of dollars
are funneled through a space that's not even a square foot in size. The homepage
is also your company's face to the world. Potential customers look at your company's
online presence before doing any business with you. Complexity or confusion
make people go away. Of course, all other aspects of bad Web design
should be fixed as well, but if the homepage doesn't communicate what users
can do and why they should care about the website, you might as well not have
a website at all. That's why homepage usability is so important and that's
why we wrote a book specifically about this one topic.
We followed on our own principles when naming the book. Most people should be
able to figure out what a book called Homepage Usability is about. Two words,
and you know the topic.