Principles of Ethical Influence

by Dr. Robert Cialdini

Reciprocation
you, then me, then you, then me...

Be the first to give:

Scarcity
The rule of the rare.

Emphasize:

Authority
Showing knowing.

Establish position through:

Commitment
The starting point.

Start:

Liking
Making friends to influence people.

Uncover:

Consensus
People proof, people power.

Unleash people power by showing: