Marketing Manager: Creative Services

• Managed various digital marketing projects for B2B and B2C clients
• Collaborated with other managers in developing email prototypes, and final code for their clients
• Collaborated with other designers in developing solid design solutions
• Visual Communication for internal marketing
• Managed email marketing and design

Marketing Manager

• Managed B2B and B2C web sites
• Authored marketing web analytics, and SEO reports
• Managed search engine optimization (SEO)
• Visual communication
• Thought leadership
• Managed email marketing

Marketing Manager: Creative and Interactive Services

• Implemented successful direct marketing designs and campaigns
• Designed from creative brief to final code, web landing pages.
• Developed the E-commerce site for B2C market, sales increase after completion
• Built lead generation campaigns from banner ads, print ads to email
• Designed from concept to print-ready, marketing and sales collateral
• Consolidated the brand identity from online to collateral
• Developed telling infographics

Marketing Communications Manager

Direct Alliance Corporation provides business process outsourcing (BPO) competencies in sales and marketing for Fortune 500 clients across a variety of industries.

• Developed marketing and sales collateral materials directed toward the B2B markets
• Led successful direct marketing (lead-generation) designs and campaigns
• Designed usability friendly E-commerce and brochure web sites
• Managed brand identity development
• Designed and managed publication advertising
• Designed Interactive digital marketing ads
• Developed telling infographics
• Managed and designed company's Intranet
• Managed Search Engine Optimization (SEO)
• Authored marketing analytics, and SEO reports

Creative Director

Internet Service Provider (ISP)

• Directed video for television/radio advertising, from storyboard to production
• Developed promotional materials (print and web) from concept to camera-ready
• Produced corporate/brand identity for several new companies
• Designed packaging

Art Director

Directed, designed and produced all promotional materials, magazine ads and corporate identity for an international powerboat company.

Art Director / Graphic Designer:

GT Interactive Software / FormGen, Inc. 1994-1997

Designed and produced retail packaging for the third largest national software publishing company. Designed packaging for GT's subsidiary company, WizardWorks.