There are three
principal means of acquiring knowledge... observation of nature, reflection,
and experimentation. Observation collects facts; reflection combines them;
experimentation verifies the result of that combination.
Design and design thinking—as opposed to business thinking—is the core process that must be mastered to build a culture of nonstop innovation. The problem with traditional business thinking is that it has only two steps-knowing and doing. You “know” something, either from past experience or business theory, then you do something. You put your knowledge directly into practice. Yet if you limit yourself to what you already know, your maneuver will necessarily be timid or imitative. Traditional business thinking has no way of de-risking bold ideas, so it simply avoids them. This is not a recipe for innovation but for sameness.
—Metaskills: Five Talents for the Robotic Age by Marty Neumeier
Bachelor of Fine Arts
and Graphic Design
Northern Arizona University,