Design is not, or should not be, mere decoration and
abstraction, but part of the business of communication.
The concern should not be for the beholder's — or creator's eye for
beauty. It should be for those who, it is hoped, will read a publication
and gain sufficient from it to want to buy it again, or the product it is
advertising, or both.
But how frequently are opinions on the invalidity of a typographic design
cast aside, displaced by the view that legibility isn't important if the
product looks exciting?
This is absurd. A design that looks exciting but is incomprehensible is
nothing more than a beautifully-painted square wheel!
or just making Prettyshapes
by Colin Wheildon
Edmund C. Arnold Edmund C. Arnold (born in 1913) is considered
by many as the “father of modern newspaper design.” He is responsible
for more than 250 newspaper designs throughout the United States, Canada,
Iceland, New Zealand and Latin America and has written many textbooks on
From the Michigan
Journalism Hall of Fame