“It must attract, identify, and denote quality. It
must give information, permit the product to be seen (if possible), and make
the shopper want to buy it.”
—J.H. Balmos, Container Corporation of America
“Packaging is the last and best chance to influence a prospect this
side of the checkout counter. Arrange all your packaging messages in a 'natural
reading sequence.”
—Marty Neumeier
The
Brand Gap