website redesigned part two

I really enjoyed reading Web ReDesign, written by Kelly Goto & Emily Cotler, a book that is based on developing and implementing website's projects. The book is a must have, especially for the Web project manager who's pretending to know how to develop websites.

I found this side note on page 207, it relates to keeping your end website product practical.

The little Site That Could
Once upon a time, way back in 1996, Carl Smith (now of nGen Works) of Husk Jennings Advertising received a call from a large media company inquiring whether Carl and his team could build them a website in two weeks. Carl assured them he could make their deadline. After all, they had a budget of $8,000.

The site was delivered on time. It was very simple, clean site that had brief text with a single custom icon on each page. Carl and his team did what was reasonable with the given time and budget. They kept it streamlined and within user-download capabilities.

A few days later, the client called and read Carl the riot act. It turned out that a different department of the client's company has hired another (now absorbed/defunct) Web agency to build the site as well. It was beautiful. It blinked! It flashed! It actually had sound! The other design firm obviously knew how to build a site. Husk Jennings Advertising obviously did not.

A week went by and Carl got another call from the client. Suddenly the client loved him. "You're brilliant," the client said. "Your site rated #1 in usability testing. It is easy to use and straightforward. Not at all like that complicated other site."

And the lesson here is?
Great story, I would add that the above noted website was persuasive and usable for the end-user because of Carl having focused on the usability, accessibility, information Architecture, and omitting the bells and whistles.