There is the task of research: including competitive analysis, surveys, reviewing web and performance analytics, customer service calls and the buying process, what process worked, and pain points. Finally, learn from your existing customers and potential customers who visit your company.
Why the research? Building a website without data is relying on personal assumptions.
“The first principle is that you must not fool yourself and you are the easiest person to fool”
—Richard P. Feynman
Most creative/designer briefs have the following section:
– System requirements
– Web team roles
– Client expectations
– Target audience
– Determining success metric
– Architecture diagrams
Before starting to code, get the approval of the following schematics:
These initial steps are important because code changes require more time and cost.
• Intranet case study